You’ll find many websites offering a ‘free website audit’ or SEO companies using this tactic to collect data. A digital audit is much more than running an automated script and producing a generic report to hand over to clients. A Digital Audit is a comprehensive and customised report providing information that is personalised to your companies industry, history and goals. A good Digital Audit will provide deeper insights into what worked effectively in the past as well as to highlight what hasn’t worked so well.
An Honest Review
A digital marketing audit gives business owners with an honest review of their current performance and will help to identify new areas for growth and improvement.
By ascertaining where the best opportunities lie and in what areas you’re currently missing out, you can apply new focus to your current strategy and set the framework for continued success.
Agencies work with many different types of businesses in many different fields and can give expert insights and a thorough evaluation of website, strategy and performance. Competitor and market analysis should be provided complete with a full analysis of any technical errors which may hinder your site.
Once complete, the results of the digital audit are related back to your business objectives, this will enable you to revise any targets and goals and to modify your business objectives.
A digital audit is essentially an analysis of all the processes, methods and results of what a company has done to develop and enhance its online presence. It gives you insight into what’s performing well and what’s lacking and having a negative impact on the business. The audit will often lead to a re-evaluation of the entire strategy.
Many business’ rely on their online presence – imagine continuing, unaware that your online efforts are fruitless.
What Are The Benefits of a Digital Audit?
There are many benefits to using digital auditing services, no website is perfect and yours may have serious issues which requires immediate attention. Regular audits will highlight problems:
- Technical issues
- Broken Links
- SEO issues
- Missing links and tags
Today I'm going to show you exactly how to do an SEO audit. In fact, this is the same process that's helped me grow my organic traffic 30.84% over the last year. And I should point something out: This is a non-technical site audit.