Simple Guide To SEO For Restaurants
Define your SEO Strategy
What kind of restaurant are you? Are you a takeaway business, are you a sit-down restaurant business or a grab and go style business? Who is your target audience? Planning effectively and targeting the right demographics will ensure that your SEO efforts will be defined by what you what to accomplish.
Do you have Google My Business setup? Do you appear in local searches? Ensuring that NAP (Name, Address and Phone Number) is consistent across citations. Ensuring that you’re listed correctly in quality local directories is key.
Social Media Engagement
Social media can certainly drive users to your website. Utilise social media platforms and use them to showcase the experience a customer is likely to experience when visiting the premises. Ensuring that you’re engaging with followers’ enquiries quickly. Remembering that, often, your first communication with a potential customer on social media sets the perception of your brand. Platforms like Facebook, Instagram and Twitter are a great place to start.
It’s almost impossible to search for a restaurant and not find a review on the results page. Remember people are more likely to click on higher-rated restaurants. The higher the reviews and star rating means a higher click-through rate to your website. Google Reviews are the perfect place to start.
Create Unique Content
Content doesn’t always have to be written, you have the opportunity to showcase your restaurant and present these details using photos, video and graphics. By regularly updating your content, you will maintain engaging content for your visitors ensuring that your site continues to be relevant. Share your menu and talk about the ingredients used and how recipes are developed.
Ensuring that the content on each and every page is well written and includes quality keywords that you want to rank for is important, refer back to your SEO strategy to ensure that you are sticking to your plan. On a side note – ensuring URLs are clean, title tags and meta descriptions are well optimised will encourage a better ranking.
Is your website mobile optimised? It’s likely that your website will appear on a mobile device, but is it actually mobile optimised? Sites that aren’t mobile optimised are penalised by search engines and you’re likely to rank much lower on mobile searches – not great when you’re a local business relying on local searches!
Implementing the restaurant schema is a great way to build context to your website. Marking up information on your website will allow search engines to understand specific data on your website. You can mark-up Name, Address and Telephone Number as well as booking options or even the entire menu.
By going through this simple guide, you’ll be able to identify what you do well and what you need to improve on. If you’re not sure on how well your website appears to search engines you can check out our free website audit tool by following this link.